Ever since Globalization, there has been a product explosion in India. It took us one pandemic with the only supply of essentials to realize how much we took all the products that we had delivered at our doorstep, for granted.
There is an explosion of e-commerce websites that have emerged after the footsteps of the market giants, Amazon Inc and Flipkart. The festive seasons are the busiest time for these e-commerce websites. They are said to make a turnover of 50% more compared to last year’s results. It may amount to $4 billion.
Ever since the pandemic struck, more offline oriented shoppers are slowly shifting to online modes and the e-commerce operators are expecting to see a 70% rise in consumers. The exact date of when the sale is to be held is yet to be revealed, but the logistics, investment, and product availability to handle the surge is being planned and scrutinized. Industry sources tell us that the grocery and other FMCG goods are doing well owing to the COVID induced demand. Mostly the electronics and communication, and other appliances rule the Diwali sale.
Many exciting and eye-catching offers are to be introduced during the sale. “Technically, What demonetization did to the payments space, COVID 19 has almost done it for the e-commerce space. We are seeking a higher number of shipments than we are seeing currently. In peak time, it should be 7.5-8 million shipments a day.
We have already planned for the season and now the implementation will happen.” was quoted by TA Krishnan, Co-founder, and CEO of E Com Express, a third-party logistics company catering to online platforms. The small businesses also hope to see a surge in their business during this season.