IPL is all about extravagant advertisements and branding. The companies who become the official partners of the cricket teams gain an extreme amount of recognition, and there can be no better way to increase a brand’s visibility than using the Indian Premier League to broadcast the company for ads.
This year Mumbai Indians collaborated with Usha company to sponsor them. Usha has been an age-old company in India manufacturing amazing quality fans, and electronic goods now have partnered with Mumbai Indians as their official sponsor.
Dinesh Chhabra, the CEO of Usha, said that the Indian Premier League is an extravagant event that is enjoyed by the entire nation, and it is nothing less than a festival. This is an amazing opportunity to increase Usha’s branding and will also be an amazing platform for it to reach out to the people as well.
In the last season of IPL, Mumbai Indians partnered with MI, and it is going strong till now. The brand dedication of Mumbai Indians towards their official partner is very generous; hence Usha’s CEO Dinesh Chhabra thinks this decision of collaborating with Mumbai Indians is an amazing decision and is going to help them grow into a better brand in the future as well.
At this point, due to the pandemic, since people are not allowed to visit the live match from the ground, they are glued to the television for watching the matches. And Mumbai Indians is a celebrated team, and their matches are one of the most awaited events of IPL. Hence collaborating with them will bring a lot of attention to Usha’s TV ads as well.