Pernod Ricard India has appointed Chandini Malla as its Head of Digital Marketing, making a significant impact on the alcohol beverage industry’s digital landscape. She announced her new role on LinkedIn, following an impressive tenure at Diageo, where she spent over seven years in leadership roles, including Head of Digital and CRM.
A Strong Digital Leader with Global Experience
Malla brings a wealth of experience in digital marketing, customer engagement, and brand transformation. During her time at Diageo, she played a key role in enhancing digital strategies, leveraging CRM insights, and expanding consumer engagement across digital platforms.
Her career also includes roles at Google and Nucleus Software, where she specialized in media planning, digital strategy, and technology-driven marketing solutions. Chandini Malla leads Pernod Ricard India’s digital transformation, leveraging her expertise in high-impact campaigns to navigate a competitive and regulated industry.
What This Means for Pernod Ricard India
Pernod Ricard India, a key player in the premium spirits market, has been actively investing in digital-first strategies to engage with consumers and enhance brand experiences. Chandini Malla drives Pernod Ricard India’s digital marketing, strengthening its presence through personalized interactions, AI-driven strategies, and omnichannel campaigns.
Her expertise will likely help Pernod Ricard India expand its consumer engagement initiatives, strengthen data-driven marketing efforts, and enhance digital storytelling for its portfolio of premium brands, including Absolut, Chivas Regal, and Royal Stag.
A Digital Shift in the Alco-Bev Industry
The appointment of a seasoned digital leader like Chandini Malla highlights the growing importance of digital transformation in the alcohol industry. As brands navigate regulatory complexities while aiming for direct consumer engagement, digital marketing has become a crucial tool for maintaining brand relevance and driving growth.
With this new role, Malla is set to lead Pernod Ricard India’s digital journey, ensuring the company remains at the forefront of innovation, personalization, and consumer engagement.
What to Expect?
Under Malla’s leadership, Pernod Ricard India is expected to:
- Expand AI and data-driven marketing strategies
- Enhance consumer engagement through digital storytelling
- Strengthen omnichannel brand presence
- Leverage new-age digital tools for personalization and brand loyalty
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